Know Your Market – Lessons from City Creek
One day while driving from Provo to Salt Lake City, I noticed a billboard for City Creek, the new church-owned mall. The billboard featured an attractive model dressed very nicely in a button-up shirt and jacket with the City Creek mall in the background. Once I passed the point of the mountain and had Utah County in the rear view mirror, I noticed another billboard sign; however, this one was much different. It showed a couple drinking wine. And the woman was dressed in a sleeveless top with a deep V-neck. I thought to myself, well, it looks like the church-owned mall knows it’s market! This would never fly in Utah County! Well played City Creek, well played indeed.